Mark This! explores how Aramark Collegiate Hospitality uses its All For You guest engagement calendar—highlighted by the nationwide It’s Sweet to Serve You celebration—to build connection and belonging for college students beyond the dining hall. Through more than 240 campus events, the program blends food, fun, and personalized activities to create meaningful shared experiences that respond to student needs for human connection.
Guided by thoughtful student feedback and emerging trends, teams create flexible, inclusive experiences that feel personal and meaningful across diverse personalities and campus cultures. These moments—rooted in appreciation, care, and genuine connection—help build trust between students and dining staff, reminding students they are seen, valued, and supported. Together, these shared experiences nurture student well-being, strengthen campus community, and play a meaningful role in sustaining student engagement and belonging throughout the academic year.
Theresa Butler, Vice President of Marketing
Theresa Butler is a Vice President of Marketing for Aramark Collegiate Hospitality, where she leads marketing strategy, revenue management, and consumer experience for the higher education division serving campuses nationwide. With more than 20 years of experience across hospitality, retail, and tourism, Theresa is known for building high-performing teams, launching innovative brands, and dining concepts, and using data and insights to drive profitable growth and customer satisfaction.
Throughout her career, she has led large-scale, multi-channel marketing initiatives, supported hundreds of campus locations, and partnered closely with university leaders to design solutions that meet the evolving needs of today’s students. Theresa holds an MBA from Mississippi State University and a bachelor’s degree in business from the University of Central Florida. She’s passionate about innovation, leadership development, and creating experiences that truly resonate with consumers.
Kasey Schluterman, Guest Experience Manager
Kasey Schluterman serves as Guest Experience Manager for Aramark Collegiate Hospitality, bringing nearly two decades of experience in marketing strategy, program leadership, hospitality and consumer engagement within the higher education space. A graduate of the University of Central Arkansas with a degree in marketing, Kasey oversees the development, execution, and performance analysis of programs across colleges and universities nationwide. She also collaborates closely with brand partners to pilot and launch innovative products within the collegiate marketplace. Her work is guided by a clear focus on driving measurable impact and enhancing the daily experiences of students, faculty, and campus communities Aramark serves.
Aramark Collegiate Hospitality LinkedIn: Aramark Collegiate Hospitality: Posts | LinkedIn
Additional Resources
- Higher Ed Food Services | Aramark Collegiate Hospitality - Aramark
- 3/9/26 | Aramark Collegiate Hospitality's CampusPulse Insights Spotlight the Menu Trends Redefining Student Dining in 2026 - Aramark
- 12/29/25 | Friendsgiving and Exam Cram Events Show Appreciation, Engage Students, and Support Success - Aramark
- 9/26/25 | Welcome Home: Fun, Food, and Hospitality Greet Students and Staff Back to Campus - Aramark
- 5/8/25 | Students Enjoy Sweet Treats During Nationwide Guest Appreciation Day Celebrations - Aramark
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