Innovate the Moment
From mobile payment technology to cutting-edge energy sustainability programs to data-driven menus, Aramark Sports & Entertainment is always searching for new ways to elevate the guest experience to hall-of-fame standards.
Seeing our expertise in action will inspire your next big moment.
Self-Serve Markets
Drink MKT
It’s not surprising that self-serve markets have become a huge attraction in sports and entertainment. They solve for increased variety, speed of service and elevated customer journeys. As we developed Drink MKT, we took these objectives and created the ultimate solutions for each of our guests desires.
With a wide range of SKU options, Drink MTK allows our guests to shop at their own speed, choosing their preferred beverages and snacks. Once they have completed this part of their customer journey there is little wait time for checkout with our Mashgin intelligent self-checkout technology.
- +134% transactions per POS vs. traditional built-in bars
- +115% sales per POS vs. traditional built-in bars
- +203% sales over the previous year
Self-Checkout Concessions
Fan Favorites Express
Fan Favorites menus are the core of nostalgia in major league sport stadiums. Hot dogs, popcorn, nachos and pretzels are not just meals and snacks but memories. Our new self-serve approach to fan favorites locations not only answers the need to provide these quality items, but also increases speed of service and enhances the guest experience.
We utilize Mashgin intelligent self-checkout to allow our fans multi-item checkout that is 10 times faster than a typical POS. The kiosks use AI vision to learn and recognize objects, no barcodes required.
In order to communicate the difference in these new locations, we enclose the façade of the stand and tweak the branding to convey the speed and efficiency that the self-serve technology creates.
- +66% transactions/POS vs. like stands
- +25% revenue vs. like stands
- +84% sales/POS vs. like stands
Walk Thru Bru
Walk Thru Bru
The rise in popularity of craft beer, hard seltzer, and ready-to-drink cocktails drove a need to give our guests variety without sacrificing speed of service. Our Walk Thru Bru locations provide a solution in the form of a turnkey portable. Guests can self-serve a wide variety of product and check out 10 times faster than a traditional beer portable with our Mashgin intelligent self-checkout.
- +46% transactions/POS vs. traditional beer portables
- +64% sales/POS vs. traditional beer portables
- +12% per cap vs. traditional beer portables
Streamlined Cocktails
Cocktail Co.
As the popularity of cocktails continues to grow, our consumers are looking for dedicated locations within the venue to grab a mixed drink. Our Cocktail Co. portables do just that. These units look appealing and offer a streamlined menu strategy that allows for greater throughput and revenue generation. These portables take up a small footprint and can also be moved from event to event to allow for ultimate flexibility. This brand and programming can also be activated at fixed bar locations.
- 20% average growth in liquor category at venues with activation
- $4,000 average revenue per event, contributing 10% of liquor per cap
- Recoups investment in 1-3 events
Trending Favorites
Tenders Love and Chicken
With the explosion of fast-casual chicken chains, we saw consumer expectations for high-quality chicken in the stadium and arena environment increase. Tenders Love and Chicken (TLC) is a premium concept that features craveable chicken tenders, hand-tossed golden fries and a signature chicken sandwich complete with a wide variety of self-serve dipping sauces. Its full branding and equipment package is completely turnkey and scalable in most concessions and environments, where it yields a high return on consumer experience and investment.
- +55% transactions/POS vs. like stands
- +83% per cap vs. like stands
- +32% average check vs. like stands
