Aramark’s elevated approach to premium services
The Experience
Aura is Aramark's elevated approach to premium services committed to delivering unmatched hospitality paired with exceptional culinary talent. Aura is the first-of-its-kind approach designed to set tradition aside and address every aspect of the guest experience.
The Food
Food has the power to create memorable moments and evoke emotions. Aura’s ever-evolving menus are designed to transport guests to a world where flavors, textures, and aromas combine to leave a lasting impression. Our chefs are constantly experimenting with new ingredients, techniques, and presentations to ensure that every dining experience is different.
The Beverage
Within Aura, a carefully curated and on-trend beverage program is delivered alongside a thoughtfully crafted culinary presentation. With advisement from industry experts including our in-house beverage director, mixology partners, and sommelier collaborators, Aura is committed to delivering a one-of-a-kind beverage experience.
The Service
Exceptional technique is at the heart of Aura’s philosophy, and investing in talent is crucial to maintaining the highest standards. As part of a longstanding collaboration with The Culinary Institute of America (CIA), we have designed a bespoke training program that all Aura front-of-house staff must partake in to ensure they are abreast of the latest techniques and food and beverage trends. This program goes beyond basic service training and aims to empower staff to deliver exceptional guest experiences. All Aura culinarians must also receive CIA ProChef® certification, which provides hands-on skill validation and measures a chef’s core culinary, managerial, and financial acumen.
The Design
Every element in a space curated by Aura, from the layout to the finishes, is meticulously crafted to evoke a sense of sophistication and exclusivity. The guest journey is of the utmost importance when designing a space. We are not delivering a transaction; we are delivering an immersive experience.
"An ‘aura’ can be defined as a distinctive atmosphere, and this is precisely what we have set out to achieve with this approach to premium hospitality."
Our Partnerships
Stephen Starr
Aura leverages Aramark's strategic partner Stephen Starr, a James Beard Award-winning visionary and the creative force behind STARR Restaurants, one of the largest multi-concept and independent restaurant groups in the United States, to inform menu development and service standards. Aramark and Starr will meet quarterly to collaborate on new menu and concept development, evolving service standards, and market trends to ensure an innovative approach to Aura’s programming. Additionally, Aura chefs will participate in trend research and culinary immersions to ensure menus are always evolving and adapting to every desired experience.
Culinary Institute of America
As part of a longstanding collaboration with The Culinary Institute of America (CIA), the world’s premier culinary college, Aramark has designed a bespoke training program that all Aura front-of-house staff must partake in to ensure they are abreast of the latest techniques and food and beverage trends. This program goes beyond basic service training and aims to empower staff to deliver exceptional guest experiences. All Aura culinarians must also receive CIA ProChef® certification, which provides hands-on skill validation and measures a chef’s core culinary, managerial, and financial acumen.
Aura in the News
Connect with Us
For more information on how to incorporate Aura at your venue, contact
Jerry O'Connor, VP of Growth at oconnor-jerry@aramark.com
