We provide boutique consulting services backed by Fortune 500 insights.

What We Do

IMMERSE is our consulting services division, driven by a team of industry-leading experts focused on delivering the tools that sports, entertainment, and hospitality clients need to reengineer the fan experience, operate efficiently, and grow revenue.

Our team provides a full spectrum of venue-planning support; whether you are looking for an assessment, a recommendation, or full-scale activation, our team is here to drive success and meaningful returns.

Our Services

We provide consulting services in concessions and retail foods, as well as premium and catering. We support every step of the journey, from sharing insights in the discovery phase to executing the transformations when you’re ready to reinvigorate your space. Each of our capabilities fall under three key areas:

Define + Discover
Solve
Design + Develop

Define + Discover

Solve

Service Style Transformation

We will assess your building and identify key areas to infuse new service styles and innovative technology without sacrificing quality and experience.

Speed of Service Improvement

We will evaluate your wait times and benchmark your account against our portfolio to provide recommendations to increase speed of service.

Pricing Analysis

We have the formula, from value pricing to price increases, we will provide recommendations that maximize revenue while minimizing risk of price fatigue.

Premium Hospitality Program Development

Our team of premium experts will provide guidance on infrastructure, inclusivity, menu makeup, and training to ensure the food and beverage offerings and service elevate the experience at each tier.

Design + Develop

Strategic Transformation

When reinvigorating an existing space at your venue, our experience and insights will ensure maximum return on your investment from concept and brand mapping to service style and more.

Equipment + Infrastructure

Whether it’s an existing space or a new space, we will create a plan that ensures proper BOH/kitchen size, equipment and layout to best service any stand or premium area.

Operational Excellence

We have the long-term industry expertise to provide guidance in purchasing, food standards, event day execution, leadership structure, warehouse/office/kitchen location and more.

Master Planning

When building a new space at your venue, we will collaborate with you to execute each of our capabilities and develop a comprehensive plan to drive profitability and, ultimately, success.

IMMERSE at Paycor Stadium

OUR TEAM

Jamie Slotterback
Principal

Slotterback is a seasoned expert in customer experience design focused on driving growth and accelerating revenue for clients through strategic integrated design initiatives. With extensive experience in sports, entertainment, and consumer product industries, she currently leads the Strategy + CXD team at Aramark Sports + Entertainment and is responsible for evaluating and reshaping the customer journey at venues across the S+E portfolio.

Alicia Woznicki
Co-Founder

Woznicki is an award-winning marketer and innovator within the sports and entertainment industry, focused on cutting-edge service styles, technology adoption, adult beverage programming, and food and beverage concept development. She currently leads the Design + Development team at Aramark Sports + Entertainment which oversees the design and implementation of venue enhancements, with the purpose of improving guest experiences across the entire S+E portfolio.

Scott McDade
Co-Founder

McDade leads the Data Science team at Aramark Sports + Entertainment where he oversees strategy development by leveraging data analytics and consumer insights aimed at optimizing the consumer experience. He and his deep bench of data scientists delve into the millions of data points from customer touchpoints including point of sale and transaction histories to pinpoint areas of improvement and prescribe creative solutions.

Jerry O’Connor
Co-Founder

O’Connor leads the Business Development team at Aramark Sports + Entertainment where he is responsible for driving growth and retention strategy across the S+E portfolio including stadiums and arenas, entertainment districts, convention centers, amphitheaters, and cultural attractions across North America. His team is integral in the development of client partnerships and facilitation of new client projects and complex transitions.

Rachel Herpich

Director of Customer Experience Design

Alan Eisenman

Director of Data Strategy

Katie Beattie

Director of Strategy + Innovation

Steve Dolan

Director of Data Analytics

Rich Grab

Director of Culinary Innovation

Mat Drain

Vice President of Operational Excellence

Our Successes

Paycor Stadium

Together, we executed a master planning project to improve POS ratio, elevate the core offerings, and increase throughput.

PNC Park

Extensive data research led us to re-concepting key concessions and underutilized spaces, and implementing new technology to increase speed of service.

PPG Paints Arena

We identified core concepts that drove consumer participation which led to enhancing food and beverage spaces and constructing new destination socialization areas.

What People Are Saying

“The game is so important. The food is so important. But ultimately, it's the hospitality that really drives that total fan experience and it's an area where we've seen Aramark really make a positive impact.”

– Caroline Blackburn, Cincinnati Bengals

Connect with Us

Interested in learning more about our IMMERSE consulting services? Fill out this form or reach out to Jerry O'Connor, Chief Growth Officer, at oconnor-jerry@aramark.com.

We provide boutique consulting services backed by Fortune 500 insights.

What We Do

Our Services

Local F+B Trend Assessment

Local F+B Immersion

Venue Analysis