Insight

Understanding what matters to people is our foundation for innovation.

To best serve guests, you need to understand them, empathize with them, and anticipate their needs. You need to know what’s new, what’s trending, and what the future holds. And you need a culture that thrives on feedback, embraces relevant data, and knows how to apply it. We believe that's the best path to meaningful innovation.

Solutions and Capabilities

Data is valuable. Insights are priceless.

We use our broad perspectives and industry expertise to aggregate and interpret primary and secondary research and data into three insight categories.

Impact by the numbers

Over 1.5 million real-time guest responses analyzed, and we’re still counting...

The emergence of a new value equation

The consumer’s value equation has shifted from a perceived ratio of quality/price, to one that incorporates quality, health, convenience, and personalization.

Hands guiding a piece of fabric through a sewing machine.

Quality

Reaching a new level of hospitality through service excellence, top-tier sourcing and partnerships, and attention to detail in all we do.

Health

Promoting healthy living for people and planet through nutrition, safety, and environmental and social responsibility.

A person scanning their phone at an entry point.

Convenience

Capitalizing on technology to enable speed of service that fits within today’s busy and fast-paced schedules.

Personalization

Tailoring and customizing our offerings to be consistent with an individual’s tastes and preferences.

Proprietary insights of interest

Here are just a few examples of how we use primary and secondary research and data to inspire enterprise solutions.

AIWX Connect

Is your building trying to tell you something?

Aramark’s AIWX Connect is an IoT platform that uses digital inputs from building systems, wireless sensors, and occupant feedback to provide real-time data about building performance, occupant satisfaction, and space utilization. The result is valuable, actionable insights into building performance, environmental conditions, even occupant satisfaction.

View story

Guest-Driven Menus

When chefs interact with students, delicious things happen.

Research tells us consumers are looking for new flavors and menu options. Foodlab delivers. This dynamic concept is a delicious combination of creativity, exciting new flavors, and guest engagement. The ever-changing menus feature a collaboration with local chefs, highlight regional cuisines, and ultimately deliver on consumer cravings. There are even cooking demonstrations. Foodlab is quickly becoming the new standard for dining and community engagement.

View story