Dining on college and university campuses is about more than just great-tasting food. Dining halls and cafes are places for students to spend time with friends and feel a sense of connection to their campus community.
To encourage that environment of community and connection, Aramark Collegiate Hospitality created an annual series of consumer engagement events called All For You that are scheduled to coincide with times that meaningfully impact students' experiences.
Created using insights and student feedback, each All For You event is supported with activity and recipe ideas, marketing and signage, social media posts, and other materials that help onsite Aramark Collegiate Hospitality operators seamlessly activate the program.
“All For You events take place throughout the year and are designed to continually connect with students in engaging and fun ways,” said Kasey Schluterman, Guest Experience Manager, Aramark Collegiate Hospitality. “They are a way to spark conversations and create memories over a shared meal, snack, or activity.”
In November and early December, Aramark Collegiate Hospitality teams executed two All For You events themed around Thanksgiving and Finals Week at more than 235 client campuses across the U.S.
Friendsgiving: Thankful For You
Held in conjunction with each campus’ residential Thanksgiving holiday meal, Friendsgiving events encouraged students and staff to express their gratitude. Heartwarming activities and tasty treats added a sense of fun and encouraged interaction.
UT San Antonio
The dining team kicked off the holiday season with a festive Friendsgiving at Roadrunner Café. Guests enjoyed a curated Thanksgiving menu featuring classic holiday favorites, participated in a “What Are You Thankful For?” activity, and took home exciting giveaways. (Photos right and at top)
University of Massachusetts - Lowell
Students came together for a creative and tasty meal while they expressed what they were thankful for. Topics ranged from family and new friendships to notes of appreciation for the dining staff and the hard work they do. The Aramark Collegiate Hospitality team even created cupcakes decorated like everyone’s favorite Thanksgiving dishes.
Towson University
The TU Tiger Dining Thankful For You event included a variety of pies, hot apple cider, and a delicious carving station. Guests were invited to write a note of what they were thankful for, as well as get creative with pumpkin painting and coloring tables.
Cleveland State University
The Viking Food Co. at Cleveland State University hosted their annual “Vikesgiving” that included holiday food favorites, pumpkin painting, and a hot apple cider bar.
Exam Cram: You Got This!
As a way to encourage students and support their success during final exams, Aramark Collegiate Hospitality organized and held “Exam Cram—You Got This!” campus pop-up events. Students were treated to study snacks, sweet treats, and beverages—and took part in activities designed to inspire and de-stress.
University of California Irvine
The UCI Anteaters came together to beat Finals Week stress with cocoa, tea, snacks, and a friendship bracelet-making activity. The Anteatery was filled with cozy vibes focused on supporting success and cultivating community—showing that friendship and connection are the best study fuel.
New College of Florida
The New College of Florida in Sarasota supported students during finals with a pop-up hot chocolate bar, as well as an Exam Cram snack station to fuel study sessions and serve good vibes.
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