For years, we’ve been creating unique retail environments at stadiums, arenas and special events across the country. We bring:
Combine a team of experts with a comprehensive array of services and it adds up to the total retail experience. We offer:
There are many different elements that make up a retail merchandise operation but, ultimately, success is determined by how they all come together. To us, retail is more than operating a store with products—it’s about creating a total retail experience.
Our approach is designed to support every aspect of your retail merchandise program, ensuring peace of mind and maximum results. We combine our expert team and proprietary tools to give you:
Creating a great-looking retail merchandise environment is only the start—we design each of our retail locations based on the trends, habits and behaviors of your specific fan base. And after creating each location, our visual merchandising team uses a combination of local team expertise, national retail trend insights and deep supplier relationships to make sure we highlight our exclusive merchandise in a way that engages fans and influences purchasing decisions.
For us, marketing is anything but an afterthought. Our people-based approach seeks to understand your fans in new ways and find creative solutions to meet their immediate and future needs. We then build our programs around those key insights to ensure fan satisfaction.
Our marketing tactics extend to both in-store and online platforms. Our in-store promotional marketing features our one-of-a-kind merchandise and influences purchasing decisions, while our online programs engage and excite fans at home with:
Commemorating a one-of-a-kind experience deserves merchandise that’s just as unique. That’s why we stock all of our stores with exclusive products that your fans want and can only find in your stadium, like player-inspired clothing lines or special event memorabilia.
Over the years, we’ve developed close relationships with top vendors around the world, including Nike®, New Era®, Reebok®, Majestic® and 47 Brand®, and we work hand-in-hand with those vendors to develop the most innovative products in the industry.
Our team is also ready for those championship moments. We react quickly to outfit fans with custom merchandise during the World Series, Super Bowl, NBA finals, Stanley Cup and other playoff and championship events.
Every retail experience we create, from our exclusive merchandising to our e-commerce solutions, is driven by fan insight and in-depth analytics. We balance an expert team with state-of-the-art technology and best-in-class intelligence tools to give you nothing short of the most robust insights and analytics program in the industry.
We dive deep into your stadium market and fan base specifically to learn more about the way they think and behave when it comes to making purchasing decisions. Our technology and point-of-sale data help us analyze fan trends and inform business decisions, like which products to stock and where to optimally place merchandise throughout each location. Understanding this connection helps us target unique partnerships and develop programs and products to create engaging and exciting retail spaces.
Let’s create an unforgettable retail experience for your venue.
January 22, 2018 - As U.S. Bank Stadium’s food and beverage partner, we are excited to be at the forefront of collaborating with the NFL and its partners to implement our industry-leading waste minimization practices and create a sustainable game day environment that will also benefit Minneapolis far beyond Super Bowl LII.