Madrid’s brand-new motorsport circuit—called Madring—made its debut recently during the Formula 1 Tag Heuer Grand Prix of Spain September 11-13, 2026. MICE Catering, an Aramark Spain company specializing in premium catering and hospitality, was on hand to delight racing fans and guests with exceptional culinary offerings and entertainment in the sophisticated and lively Podium Stand.
MICE Catering partnered with MATCH Hospitality as the official hospitality providers at Madring.
"We are proud to have collaborated with MATCH Hospitality on the official hospitality program at Madring during the Grand Prix,” said Jaime Thiebaut, President, Aramark Spain. “Gastronomy has the power to transform the way we experience a major event, and, on this occasion, we wanted to create a concept connected to Madrid's culinary identity, its character, and its unique approach to food.”
The Podium Stand Experience
The Podium Stand was created to match the excitement of each race day, making food an integral part of the experience for the 3,000 guests who sampled the offerings over the three days.
Inspired by the essence of Madrid's renowned food markets, MICE Catering collaborated with Chef Paco Roncero, one of Spain's leading figures in avant-garde cuisine, who reinterpreted familiar Spanish flavors through a contemporary lens for the menu.
Culinary stations offered a wide variety of freshly prepared tapas and beverage services to allow attendees to enjoy themselves in an informal and flexible way while they enjoyed the excitement happening on the track. Musical entertainment was also provided.
"Being part of an event of this scale has represented a major opportunity to showcase our expertise in large-scale events,” said Francisco Rovés, CEO, MICE Catering. “We worked to ensure every detail of the service met the expectations of attendees and matched the pace and intensity of a competition such as Formula 1."
A Winning Track Record in Major Motorsport Events
The collaboration between MICE Catering and MATCH Hospitality at Madring adds to Aramark Spain's extensive track record in managing food service and hospitality operations at major sporting events, particularly those linked to motorsport.
Recent events included the MotoGP Grand Prix of Jerez and Catalunya, the Superbike World Championship at MotorLand Aragón, and the Formula 1 Barcelona-Catalunya Grand Prix 2026.
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