From Partner to Premier Sponsor: Aramark Expands Its Commitment to Austria Wien

Photo courtesy Daniel Shaked

 

A successful food service and hospitality partnership has evolved into an even stronger joint commitment.

Aramark has been the food service partner for soccer club FK Austria Wien since 2025, responsible for all catering at public concessions and premium catering areas in the Generali Arena in Vienna.

Now, Aramark will become the main sponsor of FK Austria Wien for the 2026/27 season, the club has announced. This marks Aramark’s first title sponsorship and represents an important step in the expansion of the company’s operations in Austria.

“From day one, our collaboration has been a true partnership on equal footing. We’ve already achieved a great deal together and, at the same time, see even greater potential for further development,” said Arnd Rune Thomas, President and CEO, Aramark Germany and Austria. “Our goal is to forge new connections in Vienna and Austria, expand our presence, and further strengthen our brand. The opportunity to serve as the main sponsor is therefore a special chance for us and a strong signal of our ambitions in the Austrian market.”

Under the new sponsorship, Aramark’s logo will be prominently displayed on the FK Austria Wien team’s home and away jerseys during the season—a high-visibility placement that will carry the brand beyond the Generali Arena and strengthen recognition for the company throughout the Austrian market to position Aramark as a high-performing food service partner.