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Mark This! Episode 36: Hospitality IQ 2

September 2, 2025

In December of 2024, we introduced Aramark’s Hospitality IQ platform and explored the role of generative and conversational AI and its ability to enhance the guest experience, empower its operators, and further drive client business objectives. In this episode, we are going to update our current status with tech innovation in general, but we also dive a bit deeper into these and other up and coming capabilities with Peter Czimback and Kate Balliet for Aramark Emerge!

Access the episode transcript here.

 

Kate Balliet is the Head of Experience Design for Aramark Emerge, where she drives a high-impact innovation portfolio focused on AI, automation and robotics initiatives that redefine the hospitality experience. Since joining Aramark in 2021, Kate has accelerated the adoption of leading-edge technologies rooted in human-centered design, unlocking frictionless experiences that energize guests, simplify frontline operations, and deliver measurable success for client partners.  In 2024, she was tapped to lead Hospitality IQ - Aramark’s technology brand - where she shapes and amplifies the narrative of hospitality transformation across the enterprise.  Her leadership includes the launch of the Innovation Lab at HQ,  a dynamic space where stakeholders immerse themselves in the future of hospitality, and step into the experiences that power Aramark’s tech evolution.  

Peter Czimback is the Vice President of Digital Experience at Aramark, where he leads the team behind the Aramark’s digital future. Even before founding Emerge in 2019, Peter has been the driving force in the creation of industry first hospitality experiences from the use of computer-vision/AI, automation, architecting generative and agentic AI and a partnership ecosystem that has accelerated Aramark to a lead position in the use of technology.  His mission is to create possibilities that free the consumer, enable our associates to have meaningful connections to customers and achieve our clients’ goals has been a key point to Aramark’s accelerated growth.  

Additional Resources  

 

Aramark (NYSE: ARMK) has been recognized on FORTUNE’s list of “World’s Most Admired Companies,” The Civic 50 by Points of Light 2024, Fair360’s “Top 50 Companies for Diversity” and “Top Companies for Black Executives,” Newsweek’s list of “America’s Most Responsible Companies 2024,” the HRC’s “Best Places to Work for LGBTQ Equality,” and earned a score of 100 on the Disability Equality Index. Learn more at www.aramark.com and connect with us on LinkedInFacebookX, and Instagram.