Aramark is making significant strides in the hospitality industry with innovative use of artificial intelligence (AI) powered applications to enhance the guest experience, empower its operators, and further drive client business objectives. To define its tech-enabled capabilities for the marketplace, the company has launched Hospitality IQ as its hub for AI-powered business applications.
“As a hospitality company, we empower our people to create experiences that make a difference in every account and in every community we serve,” said Marc Bruno, Chief Operating Officer of Aramark’s US business. “With a focus on better enabling teams to make genuine human connections with clients and customers, assistance from AI is providing more opportunities for our team members to showcase the depths of our Hospitality IQ and enhance the delivery of our hospitality culture.”
Aramark’s comprehensive AI strategy and early adoption have positioned it as a leader in the sector. In 2023 the company built the infrastructure to provide responsible governance and to enable its operational and technology teams to explore AI-powered use cases that deliver customer, operational, and client value throughout the business.
The introduction of Hospitality IQ is the next step in helping to bring to life the technologies that will shape future business solutions. It is positioning the company to introduce and explain how emerging technical capabilities will help to impact the customer experience and streamline operations. A few examples of the many business applications that Aramark is bringing to the marketplace with Hospitality IQ include:
Mosaic
Aramark’s award-winning Mosaic AI Supply Chain platform allows clients and customers to receive real-time supply chain data with actionable insights for their specific client locations. This proprietary AI procurement engine powers decision making for $20B of annual purchases and delivers customized insights from across Aramark’s global supply chain databases to ensure consistency, value, and quality at every client location. These AI-powered analytics are available to Aramark and Avendra International clients.
Culinary Co-Pilot
Culinary Co-Pilot is a tool that assists in menu creation and SKU rationalization through use of AI and advanced analytical applications as part of the company’s menu building software. Culinary Co-Pilot looks at consumer preferences and cost performance to design menus. It can also adjust menus to mitigate the effects of shortages in the supply chain by allowing easy search capabilities for items that are impacted by unavailable ingredients, and recommend immediate replacement options.
Aramark Connected
Aramark Connected offers a suite of advanced technologies designed to streamline consumer interactions and enhance operational efficiency. Key innovations, including AI-powered solutions, autonomous retail, and mobile payment systems, align with key market trends, delivering scalable and sustainable experiences across sectors. Additionally, Aramark Connected leverages data analytics to personalize and customize experiences, enabling businesses to meet evolving consumer demands more effectively. Over the past four years, it has become a critical tool for organizations seeking to not only improve workplace and operational environments but also create tailored experiences that drive strategic growth.
Future Outlook
“Aramark is anticipating the future of hospitality by developing intelligent intuitive technology that not only meets clients’ needs but revolutionizes the customer and employee experience,” Bruno noted.
The Hospitality IQ platform represents a significant step forward in Aramark’s mission to provide meaningful, intelligent solutions that enhance the company’s ability to support its teams, clients, and customers.
