Aramark Sports + Entertainment, the exclusive food and beverage partner of Coors Field, home of the Colorado Rockies, is launching a new plant-based concept for the 2024 season. Better-Off Burgers features premium plant-based ballpark favorites, like burgers, chips, and shakes, that offer a satisfying alternative to meat. The vegan offerings cater to the diverse preferences of fans and align with Aramark's commitment to reduce the greenhouse gas emissions associated with the food it serves.
“After months of research and testing, the Aramark culinary team has created a unique, vegan menu with a robust flavor profile that mimics the taste and texture of real meat,” said Chef Richard Grab, Director of Culinary Innovation for Aramark Sports + Entertainment. “Better-Off Burgers offers a range of plant-based menu items that will appeal to all game-day goers. Whether you are a vegan, a vegetarian, or a meat-lover, there’s something for everyone on the menu.”
Better-Off Burgers will debut in Section 115 at the Rockies home opener on April 5. Guests can choose from the following menu items:
·The Original with burger sauce, pickles, and vegan cheddar cheese. Available add-ons include roasted mushrooms, onions, and avocado.
·Chorizo Burger with “chorizo,” vegan smoked gouda, roasted peppers, bibb lettuce, and chipotle aioli.
·Medi Burger with za’atar, carrot sumac slaw, harissa mayo, olive tapenade, and bibb lettuce.
Tahini Shakes
·Vanilla: Oat milk, banana, dates, and protein powder.
·Strawberry: Oat milk, banana, dates, protein powder, and strawberries.
“Better-Off Burgers’ unique menu takes vegan food to the next level and will be a great addition to our robust game day offerings at Coors Field,” said John McKay, Senior Director Food Service Operations and Development, of the Colorado Rockies. “Since Coors Field first opened its doors in 1995, Aramark has been on the forefront of innovation and continues to elevate the game day experience for our fans, so we are very excited for guests to experience this new concept on Opening Day.”
Promoting Planetary Health
In 2022, Aramark committed to drastically reduce the greenhouse gas (GHG) emissions associated with the food it serves in the U.S. by 25 percent by 2030, as part of its partnership with the World Resources Institute (WRI). Cutting carbon emissions is a critical component of the company’s ESG platform, Be Well. Do Well., focused on positively impacting people and the planet.
“We’re very excited for the launch of Better-Off Burgers at Coors Field because plant-based offerings can reduce greenhouse gas emissions and promote animal welfare, which align with our commitment to achieve net-zero emissions by 2050,” said Alan Horowitz, Vice President of Sustainability at Aramark. “I commend Aramark Sports + Entertainment’s culinary team who worked tirelessly to create a ballpark friendly menu that works toward helping us achieve our planetary health goals.”
Branding that is fun and whimsical
The branding for Better-Off Burgers is intentionally created to be delightfully quirky and eye catching to fans of all ages. The engaging design elevates the experience beyond delicious food and into a memorable, immersive experience.
About Aramark Sports + Entertainment
Aramark Sports + Entertainment serves more than 150 award-winning food and beverage, retail, and facility service programs in premier stadiums, arenas, convention centers, cultural attractions, performance venues, and unique entertainment destinations across North America. The company has received accolades for industry innovations including autonomous markets, dining concepts powered by artificial intelligence, and high-profile events like the MLB World Series, MLB at Field of Dreams, and NBA All-Star. In 2021, Aramark entered into a strategic collaboration with the Philadelphia-based Starr Restaurant Organization, led by entrepreneur and James Beard Award-winning restaurateur, Stephen Starr, which will bring the renowned culinary visionary’s highly sought-after concepts to clients throughout Aramark Sports + Entertainment’s portfolio. Aramark has been recognized on FORTUNE’s list of “World’s Most Admired Companies,” Fair360’s “Top 50 Companies for Diversity” and “Top Companies for Supplier Diversity,” Newsweek’s list of “America’s Most Responsible Companies 2024,” the HRC’s “Best Places to Work for LGBTQ Equality,” and earned a score of 100 on the Disability Equality Index. Learn more at www.aramark.com and connect with us on LinkedIn, Facebook, X, and Instagram.
