Over two weekends in late June and early July, more than 400,000 fans who attended music festivals at Festivalpark in Werchter, Belgium, were treated to an unmatched culinary experience with more than 100 different meal options—all designed to ensure superior food and consistent quality delivered at industry-leading speed.
Premier event caterer Bevers & Bevers, a subsidiary of Aramark in Belgium and other parts of Europe, is the exclusive food service provider across the Werchter festivals, managing the entire general admission food operations.
“The Bevers & Bevers team designed every food stand for maximum throughput, ensuring every guest could be served quickly and get back to the music,” said Stijn Crombé, President and CEO, Aramark BeNeLux. “The menu variety was impressive, ranging from traditional burgers and Belgian favorites to sushi, Asian concepts, Italian kitchens, barbecue stations, and premium specialty foods.”
A Culinary Experience on a Massive Scale
The Belgium music festival season kicked off with the Werchter Boutique, a sold-out, one-day event that welcomed approximately 55,000 visitors on June 27.
The following week, Rock Werchter took over the Festivalpark site for four consecutive days, welcoming approximately 90,000 visitors per day from July 2-5.
Perhaps second to enjoying the lineup of bands and performers, people attend the Werchter music festivals each year to eat—and they did not go away hungry or disappointed.
With more than 107 menu offerings, fans dined on everything from mussels, oysters, and seafood croquettes to sandwiches, salads, waffles and ice cream, and of course Belgian frites (fries). In fact, there were approximately 16 portions of frites served every minute with nearly 72 tons sold.
“Our best-selling product remains Belgian frites, proving that a simple product, executed exceptionally well, can generate remarkable results at scale,” said Jurgen Bevers, CEO, Bevers & Bevers. “However, we always offer a broad selection of items so there is something for every taste.”
Operational Execution, Hospitality Excellence
With highly diversified food offerings, easy accessibility to options across the venue, fast service and short wait times, outstanding food quality, and a strong focus on guest satisfaction, the Bevers & Bevers team consistently creates guest experiences that are unique in the festival industry.
The flawless execution demonstrated during the Werchter music festivals proves that the model is scalable and sustainable.
“We believe this platform can become the benchmark for large-scale food service operations across Europe’s leading music festivals—as well as other large-scale event catering,” said Crombé.
For years, Bevers & Bevers has been the trusted partner of some of the biggest events in Belgium, catering not only music events but also major motorcycle and auto racing, trade fairs, Belgium’s National Day in Brussels, and countless indoor and outdoor events.
With Aramark’s presence across Europe, the partnership is poised to become a turnkey hospitality platform capable of serving large audiences across sports and entertainment venues.
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