As the hospitality industry enters a period of renewed growth, leaders are contending with rising costs, increased operational complexity, and rapidly evolving guest expectations—intensifying the need for faster, more informed decision‑making.
Over the next decade, travel and tourism are projected to grow at nearly 6% annually—more than double the expected pace of global economic growth—creating opportunity, but also placing greater pressure on margins and execution, according to EHL Insights.
To help operators navigate this environment with confidence, Avendra International has launched the Spring/Summer ’26 edition of Edge Magazine – North America, the latest installment in The Avendra Edge Series. The series is designed to translate industry shifts into practical, actionable strategies that hospitality organizations can apply across their operations.
“As the industry continues to evolve, having the right insights at the right time matters more than ever,” said May Limbach, Vice President of Marketing, GSC & GPOs, Aramark + Avendra International. “The Avendra Edge Series is designed to help our clients navigate change with clarity, confidence, and a continued focus on growth.”
The Spring/Summer ’26 edition of Edge Magazine brings that mission to life by connecting expert perspectives, supplier innovation, and real‑world client experience—equipping hospitality leaders with the context and tools they need to plan, adapt, and grow.
Highlights from the Spring/Summer ’26 Issue
Advancing Sustainable Hospitality
As sustainability shifts from aspiration to expectation, hospitality organizations face growing pressure to demonstrate measurable progress. With 76% of travel buyers now factoring sustainability into the RFP process, according to the Global Business Travel Association, this issue features a dedicated section on responsible operations.
The section includes client success stories from OUTRIGGER Hospitality Group and Sage Hospitality, insights from Avendra’s Responsible Sourcing team, and a look at energy‑efficient kitchen equipment designed to reduce resource consumption without compromising performance.
Driving Operational Savings
Addressing one of the industry’s most urgent challenges, Edge Magazine explores how Avendra’s service programs help operators improve profitability while maintaining service standards.
The feature spotlights high‑spend, back‑of‑house categories—including elevators and escalators, landscaping, and energy management—where disciplined sourcing can deliver meaningful impact. These programs typically generate 10–20% savings, supported by clearly defined scopes of work, performance standards, and contractual accountability designed to protect building reliability and the guest experience.
Elevating the Luxury Guest Experience
As travel demand shifts toward fewer, higher‑value trips, personalization has become a critical driver of loyalty and long‑term guest value. With luxury tourism projected to grow from $239 billion in 2023 to nearly $400 billion by 2028, according to McKinsey, Edge Magazine explores how operators can differentiate their brands through tailored, emotionally resonant experiences.
The feature highlights practical strategies—paired with supplier solutions—that help translate personalization into repeat stays, stronger brand affinity, and increased lifetime value.
Supporting What’s Next
Released throughout the year in multiple formats, The Avendra Edge Series delivers timely, actionable intelligence to support smarter planning, sharper budgeting, and more confident decision‑making.
While the industry continues to change, Avendra’s approach remains consistent: listening closely, staying hands‑on, and delivering solutions that drive real value. It’s a commitment upheld for 25 years—and one that continues to guide what comes next.
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