Image courtesy Principality Stadium
Welsh Rugby Union (WRU) has selected Aramark UK as the new food, drink, and hospitality partner at Principality Stadium in Cardiff, Wales. With seating for 74,000 rugby fans, Principality Stadium is the largest stadium in Wales and the fourth largest in the United Kingdom by total capacity.
The significant multi-million-pound, long-term contract will begin in mid-December ahead of the Six Nations 2026 rugby championships and after the Quilter Nations Series.
“This partnership is a commercial step change for WRU and will include smarter procurement and fan‑focused innovation that aligns with our ambition to drive significant revenue growth which we can invest back into the game of rugby in Wales,” said Leighton Davies, Chief Commercial Officer, WRU. “Aramark UK delivered an ambitious and compelling proposition, and we look forward to working together.”
Aramark UK plans to bring great food, innovative technology, and strong operational expertise to help elevate the fan experience at the stadium. In addition, the teams will enact clear sustainability targets for waste, energy, and packaging.
“We’re delighted to be appointed as the new food, drink, and hospitality partner for the Welsh Rugby Union,” said Helen Milligan-Smith, CEO and President, Aramark UK. “We’re passionate about creating unforgettable moments that put fans and visitors at the heart of everything we do. “This partnership is built on shared values and a strong commitment to the Welsh community. Together, we look forward to shaping a vibrant future that celebrates the spirit, pride, and heritage of Welsh Rugby.”
With more than 274 member clubs and associations active throughout Wales, WRU is the not-for-profit governing body for rugby unions in the country. WRU owns and operates Principality Stadium.
Aramark UK is a trusted hospitality partner to some of the nation’s most iconic sport and entertainment destinations—from Everton’s Hill Dickinson Stadium and Goodison Park to Warner Bros. Studio Tour London – The Making of Harry Potter and Merlin Entertainments’ leading theme parks.
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