Aramark Collegiate Hospitality is excited to share results from the enhancements and expansion of its loyalty program, now known as Dining Rewards. With more than 80% of Aramark Collegiate Hospitality partner schools and more than 650,000 subscribers participating in the Dining Rewards program, it has become a staple for students who view loyalty programs as essential.
“We are always looking for ways to make students feel both at home and appreciated,” said Theresa Butler, Vice President for Student Experience at Aramark Collegiate Hospitality. “We first created the loyalty program nearly six years ago as a way to engage with students and campus communities. We know that students love deals, and we’ve refined the program over the years, expanding its offerings to increase the value and benefits.”
The growing loyalty program supports student and family engagement and promotes retention by integrating the dining experience into campus life. Subscribers to Dining Rewards enjoy a variety of benefits including, but not limited to, exclusive communication regarding deals and discounts to delivery services like Grubhub and Home Chef, insider menu and dining information, celebratory recognition, and dining dollar reload bonuses. Meal plan holders who subscribe also receive tools and tips for effective meal plan management on-campus.
Engagement and Growth
Dining Rewards boasts impressive engagement metrics; more than 650,000 subscribers open and engage with email and SMS at well beyond industry averages. Recent promotions have seen significant participation—the faculty/staff promotion that distributed nearly 13,000 rewards for free meals, and the dining dollar reload bonus, which had close to 300,000 rewards offered.
Originally established in 2019, the program was rebranded in August 2024 to better reflect its mission of rewarding and engaging students, faculty, and staff across campuses nationwide.
About Aramark Collegiate Hospitality
Aramark Collegiate Hospitality is a premier provider for hospitality ecosystems in higher education, renowned for its commitment to the whole student and enhancing student life through exceptional culinary experiences and innovative dining solutions. With a presence in more than 275 colleges and universities, Collegiate Hospitality uses data driven consumer insights to curate experiences to meet the unique needs of each campus, fostering a vibrant community with diverse and inclusive dining offerings. This intentional integration of campus identity, world class hospitality, and professional opportunity provides a foundational path to student success. Connect with Collegiate Hospitality on LinkedIn.
