Aramark UK has been appointed as the new catering partner of AFC Wimbledon (“the Dons”) football (soccer) club, the team announced earlier this month.
Under the multi-year deal, Aramark UK will operate all food and beverage outlets in the stadium, including the hospitality level, kiosks, and the pub, along with managing independent vendors in the Fan Zone beginning July 3.
As part of the agreement, Aramark UK will invest in capital improvements around the Dons’ stadium to enhance the food and beverage offerings to fans.
“Aramark emerged as the club’s preferred partner due to a combination of their impressive track record for service and commercial growth, appetite and hunger for constant improvement, as well as a range of ideas to enhance the experience for our fans,” said James Woodroof, AFC Wimbledon Managing Director. “The quality, creativity, and range of their food offering also impressed the panel.”
“We’re incredibly proud to be appointed as the new food and hospitality partner of AFC Wimbledon—a club with such rich heritage and a close connection to its community,” said Daniel Clark, Managing Director of Sports and Entertainment, Aramark UK. “Aramark is well known for delivering exceptional catering experiences to sports fans around the world. This partnership marks a positive and exciting chapter for both of us.”
Aramark UK was recently awarded the catering contracts at Everton Football Club’s new Hill Dickinson stadium and with the Sussex Cricket Club, complementing the team’s work with Merlin Entertainments, including LEGOLAND®, Chessington World of Adventures, Alton Towers, and Thorpe Park.
