With another football season just about to open, Mark This! thought it would be interesting to explore the data science behind the fan experience in Aramark’s Sports+Entertainment division, the award-winning food and beverage provider at more than 60 premier stadiums, arenas, and sports facilities across North America.
Access the episode transcript here.
Scott McDade is Vice President of Data Science at Aramark Sports + Entertainment, where he leads a nationwide team of engineers, analysts, and data scientists focused on driving revenue, efficiency, and enhanced fan experience through advanced analytics across food, beverage, and merchandise. In his time at Aramark, he has led advancements in data modeling, machine learning, and AI that have driven pricing strategies, demand planning, service style optimization, technology application, and more. His career began with the Philadelphia Phillies, where he helped launch the MLB Ballpark app and led pricing strategies to optimize ticket revenue. In his time at Comcast Advertising, he spearheaded yield analytics initiatives that boosted inventory monetization for new digital and linear products. With this background, Scott blends deep industry knowledge with a passion for solving complex business challenges using data.
Originally from Pittsburgh where he attended Duquesne University, Scott now lives in Media, PA outside of Philadelphia with his wife, three daughters, and dog.
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