Aramark Sports + Entertainment Teams Up with Indianapolis Motor Speedway to Revitalize Food & Beverage Offerings and the Guest Experience
Photos in folder here: IMS F&B Photos
With a shared passion for excellence, innovation, and delivering unforgettable experiences, the new partnership between Aramark Sports + Entertainment and the legendary Indianapolis Motor Speedway (IMS) promises to elevate every aspect of the spectator experience this race season.
As motorsport enthusiasts eagerly anticipate the rush of roaring engines at this year’s Grand Prix and Indianapolis 500, Aramark has stepped in as the new food and beverage provider to ensure that their gastronomic experience matches the thrill on the track. The new culinary team has revitalized all menus, from concessions to clubs to suites, while upgrading fan favorites and infusing some new offerings that celebrate rich, local flavors.
“As we embark on this new partnership with Indianapolis Motor Speedway, one of the most historic racetracks in the world, we look forward to setting a new standard for culinary excellence at the venue,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “Between elevated menu offerings and the introduction of new service technology, we are committed to infusing innovation into every aspect of the hospitality experience and creating lasting memories for guests.”
FULL THROTTLE FLAVOR
In concessions areas throughout the Speedway, guests will find race-day classics and items from fan-favorite partners:
Short Rib Chili Dog (Throughout the Speedway): Hot dog piled high with short rib, cheese sauce, and fried jalapeños.
Loaded Tenderloin Fries (Stands 8 and 11): Fries loaded with hand breaded, diced pork tenderloin, red eye gravy, and pickled pepper relish.
Al Pastor Burger (Pagoda Plaza): Grilled angus burger topped with pineapple- and rum-glazed candied bacon, grilled pineapple, and cilantro crema.
Ardy’s Kabobs (Pagoda Plaza and Turn 4): Fan-favorite chicken and pork kabobs.
Curds & Cakes (Turn 1 concessions): Creamy cheese curds and zesty jalapeño cheese curds.
Bloody Mary: Zesty cocktail featuring tomato juice and BMV vodka complete with lime, celery, olives, and all the favorite garnishes, serviced in a 16-ounce logo mason jar.
Kiss the Crown: Refreshing summer cocktail featuring Crown Peach, peach schnapps, and sweet and sour served in a 16-ounce logo mason jar.
Suites, clubs, and VIP areas will feature meticulously crafted menus that pair well with race day.
Raceway Seafood Bucket (Suites Menu): Chilled shrimp, crab claws, lobster salad, St. Elmo’s™ Cocktail Sauce, St. Elmo’s™ Remoulade, lemon, and tabasco sauce.
Smoked Baby Back Ribs (Suites Menu): Baby back ribs smothered in bourbon barbeque sauce, served with crispy onion rings, and creamy mac and cheese.
Apple Pie Jar (Suites Menu): Brown sugar-glazed brandied apples drizzled with butter caramel sauce, cinnamon crisp topping, and candied pecans.
Hickory BBQ Pork Wings (Hulman Terrace Club): Petite grilled pork wings smothered in hickory barbeque sauce served with hushpuppies, apple slaw, barbeque season-dusted chicharrónes, honey butter, and pickles.
Steak & Eggs Brunch Station (Hulman Terrace Club): Cage-free eggs paired with beef prime rib, roasted breakfast potatoes and hollandaise sauce.
Pastrami Salmon (VIP Item): Smoked salmon paired with pickled shallots, mustard caviar, and garlic aioli on rye toast.
Logo’d Tomahawk Steak (VIP Item): 40-ounce Tomahawk steak with a custom etched bone, served with grilled asparagus, crushed herb fingerling potatoes, and poached garlic with a side of mushroom demi sauce.
SERVICE AT LIGHTNING SPEED
Furthering this partnership’s commitment to enhancing convenience without compromising quality, Aramark has also introduced an Refreshments Express location in Pagoda Plaza, complete with 10 self-checkout kiosks, where guests can quickly grab hot dogs, nachos, popcorn, beer, soft drinks, water, and more, and check out themselves, never missing a lap.
IMS’s 6th Street Tent Row has also been fully remodeled and equipped with visible QR codes that guests can scan to easily access menus at each location. The addition of these QR codes allows guests to review the menu ahead of time and keep the flow of traffic moving.
This race season, fans will immerse themselves in a world where every aspect of their visit – from the heart-pounding action on the track to the mouthwatering food on the menus – is infused with unparalleled culinary excellence and innovation. Buckle up!
About Aramark Sports + Entertainment
Aramark Sports + Entertainment serves more than 150 award-winning food and beverage, retail, and facility service programs in premier stadiums, arenas, convention centers, cultural attractions, performance venues, and unique entertainment destinations across North America. The company has received accolades for industry innovations including autonomous markets, dining concepts powered by artificial intelligence, and high-profile events like the MLB World Series, MLB at Field of Dreams, and NBA All-Star. In 2021, Aramark entered into a strategic collaboration with the Philadelphia-based Starr Restaurant Organization, led by entrepreneur and James Beard Award-winning restaurateur, Stephen Starr, which will bring the renowned culinary visionary’s highly sought-after concepts to clients throughout Aramark Sports + Entertainment’s portfolio. Aramark has been recognized on FORTUNE’s list of “World’s Most Admired Companies,” Fair360’s “Top 50 Companies for Diversity” and “Top Companies for Supplier Diversity,” Newsweek’s list of “America’s Most Responsible Companies 2024,” the HRC’s “Best Places to Work for LGBTQ Equality,” and earned a score of 100 on the Disability Equality Index. Learn more at www.aramark.com and connect with us on LinkedIn, Facebook, X, and Instagram.
Contacts:
Hannah Blank
blank-hannah@aramark.com
