Aramark Gears Up For The 2016 NCAA Men’s Basketball Championship

Aramark to Provide the Ultimate March Basketball Experience for Fans at Three Tournament Locations and on Campuses Across the Country

PHILADELPHIA, PA (March 15, 2016) – As the NCAA Men’s Basketball Championship prepares to tip-off, and bracket fever sweeps the nation, Aramark (NYSE: ARMK), the award-winning hospitality and dining services partner at sports venues and college campuses across the U.S., is warmed up and ready to serve guests attending the biggest games of the Tournament.

Over the course of the tournament, Aramark will enhance the game day experience with a wide variety of menu offerings at multiple sites, including the Pepsi Center (Denver, CO), Wells Fargo Center (Philadelphia, PA) and NRG Stadium (Houston, TX), home of the Final Four and National Championship games. All of Aramark’s associates at these host venues are eager to welcome fans and provide them with exceptional service, as they cheer their teams to victory.

Aramark’s involvement in the tournament stretches beyond professional sporting arenas and onto college campuses, where it enriches the lives of millions of college consumers every day. Serving more than 500 colleges and universities across the United States, Aramark is proud to partner with two dozen of the schools that will vie for the National Championship including #1 East Regional seed, University of North Carolina- Chapel Hill and #1 Midwest Regional seed, University of Virginia.

“From the stadiums and arenas where we operate, to the college campuses and dining halls we serve, the excitement of March basketball runs deep through Aramark,” said Carl Mittleman, President of Aramark’s Sports and Entertainment division. “While the players on the court are vying for their shining moment in Houston, our Service Stars always shine at the moment of truth and are ready to serve the thousands of fans attending the 12 tournament games our partner venues will host this year.”

Final Four
During each day of the Final Four, NRG Stadium will have more than 2,000 Aramark associates on hand, working in concession stands and retail stores, or keeping the stadium clean, to deliver the ultimate experience for basketball fans.

For the Final Four and Championship games, James Beard Award winning chef and Aramark partner at NRG Stadium, Chris Shepherd, and his Sous Chef, Chris “LC” Bednorz, will each introduce new sandwiches on the club level. The two sandwiches will go head to head during the Final Four and Championship games, with the best seller appearing on the 2016 menu for Houston Texans home games at NRG Stadium (Aramark is the exclusive food and beverage partner of the Houston Texans).
  • BC’s Korean Sloppy Joe: 44 Farms beef tossed in Korean BBQ sauce, served on a Hawaiian roll.
  • LC’s Buffalo Chicken Club: Chicken tossed in buffalo sauce and topped with bacon and bleu cheese slaw.

For the souvenir seekers attending games at NRG Stadium, Aramark is stocking the retail stores with exclusive Final Four merchandise and collectibles including t-shirts, caps and more.

Signature Items
Aramark’s culinary teams will prepare delicious menus for hungry fans attending the First and Second Rounds at the Pepsi Center and the East Regional Semifinals and Finals at the Wells Fargo Center. From Denver’s bacon infused offerings available at the popular “Beer & Bacon” concession stand, to Philly-favorite, Chickie’s & Pete’s CrabFries, there’s something for everyone to enjoy at these two Tournament locations.

Watch Parties
To bring the excitement of the Tournament to college students, Aramark will host tournament watch parties on a number of the campuses it serves across the country, where students can cheer on their favorite teams and watch the excitement of the tournament unfold, with rally towels, t-shirts, great food and more.

Food Bracket Challenge
Aramark will also host a March Mania Food Bracket Challenge, on www.aramark.com/marchmania, where fans are invited to choose their favorite arena food item, in a bracket-style matchup, to determine the ultimate champion of arena food.

About Aramark
Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the world’s leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We work to put our sustainability goals into action by focusing on initiatives that engage our employees, empower healthy living, preserve our planet and build local communities. Aramark is recognized as one of the World’s Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and DiversityInc. Learn more at www.aramark.com or connect with us on Facebook and Twitter.

OUR LATEST THINKING

View All Resources