The new menu management tool, coined Activate, provides “one-click” updates across the commerce enterprise.
Aramark Connected represents the company’s commitment to a unified dining experience for all consumers and clients. One focus area is to ensure consistent menu management across the commerce enterprise, from digital signage to point of sale to downstream reporting.
We spoke with Miranda, a Food Service Director at a Midwest medical center, who manages several 24/7 retail locations across the medical center campus. Her day-to-day duties include managing unexpected issues such as making menu changes when ingredients don’t arrive on schedule, updating product details when a new item is added to the assortment, and adjusting prices to account for market changes. The traditional menu management approach required Miranda to search & maintain data across multiple systems, as well as create tickets with IT support to implement her desired updates. What Miranda needed was a solution that could manage these operations autonomously, allowing her to focus on what matters most: delivering exceptional hospitality experiences to the medical center community.
Enter Activate, a tool that enables these updates with the click of a button. Miranda loves using Activate as part of her daily process:
“[All the information] is right there on Activate,” says Miranda. “You can see it immediately, which saves an incredible amount of time. I really value the ability to add multiple items simultaneously – it has really improved my life! [Activate also] lists exactly the time you put the item in, when it was approved – everything’s [covered].”
About Activate
Activate currently handles 40K+ items, with more being scanned and propagated every day. Since its introduction in September 2024, there has been a 50% reduction in IT support tickets and a corresponding labor time savings, thanks to a reduction in hours required to add or change menu items across touchpoints.
Activate is a part our Aramark Connected ecosystem, which powers our consumer experience within HospitalityIQ.
