Our goal is simply to positively impact the retail merchandising at your destination or cultural attraction with:
We can bring to your retail location several of our unique services:
Our retail experiences engage and delight visitors at more than 80 destinations throughout the country—including cultural attractions, zoos, aquariums, botanical gardens, science centers, museums and national parks. The curators who operate our retail locations are passionate, innovative, uniquely skilled and bring with them the expertise and knowledge to handle any destination’s unique challenges.
Each of our retail locations works in harmony with all our service team members to create a cohesive experience that properly reflects the culture and surroundings of each destination we serve. We collaborate with our clients and conduct quarterly performance reviews to make sure that we are exceeding their expectations.
Above all else, our team’s passion is giving every guest a welcoming experience. Our world-class service is what sets us apart here at Aramark, and it’s how we get your visitors to return again and again.
Using a leading Customer Relationship Management system, we take real insights directly from visitors to create unique programs and tailor each retail location to enhance the guest experience and drive sales.
Our data—including sales and demographics—tracks membership, ticketing, food and beverage and retail stores and uses the information to make the retail experience better and better. We even help you stay connected to guests after they leave, using a leading ecommerce platform which allows them to order memorabilia from the convenience of their homes.
The look and feel of each of our retail locations plays a vital role in enhancing the customer experience. It’s important that each location reflects the culture of each unique venue. That’s why each of our stores is designed and planned specifically for each location and is strategically spaced throughout the property to cater to all of your guests and their needs.
Store planning plays a crucial role in our ability to excite and inspire each guest experience. Themed props, retail zones and visual focal points are placed throughout each of our retail locations to entice guests into the retail space. The educational aspect of our merchandising keeps them shopping for a longer period of time, creating indelible memories and inspiring purchases.
Our visual merchandising team plans how all the products our buying team has sourced will be presented in the retail stores that we manage. Merchandise is displayed as collections that directly tie to specific experiences that the guest has enjoyed at the venue. This method of merchandising entices guests and refreshes the emotion of enjoying the experience.
We partner with top retail designers including Gregory Rothweiler Group, Joanne Newbold, Gensler, and others to build engaging experiential stores. Our in-house design and merchandising team works closely with our retail design partners to create custom fixtures, themed props, educational signage and media that are used throughout each space.
Our team is also available on a consulting basis for store design, visual merchandising and retail planning.
Between a rich resource of local vendors and the widest array of popular merchandise, our retail team has the resources to collect the products that your guests are asking for. Incorporating local artisans, made-in-the-USA products and exclusive designs, we collect merchandise that reflects the uniqueness of your destination and celebrates the memories your guests make while they are there.
Working with our National Product Development team, every site’s buying team ensures that your merchandise assortment is unique and local. We procure the best artwork, jewelry, and crafts from homegrown artists, storytellers and writers. Doing so reinforces your guest’s connection to the cultural heritage of your site.
Eco-friendly and Made in the USA are two of our fastest-growing retail product categories. We’ve always sought out products that are recycled, organic, compostable, and sustainable—supporting our environmentally friendly initiatives. And all our products that are made in the U.S.A. are identified through signage and hang tags, making them easy for guests to find.
In our on-site cafés and restaurants, the Fair Trade Certified™ label guarantees consumers that strict ethical criteria were met in the production and trade of an agricultural product. We partner directly with the USDA’s National Organic Program, which regulates the standards for any farm, wild crop harvesting, or handling operation that wants to sell an agricultural product as organically produced.
Additionally, we partner with the Monterey Bay Seafood Watch Program, the Rainforest Alliance, the Food Alliance, and United Natural Foods, Inc., to ensure all of our foods are being responsibly grown, raised and sourced.
October 23, 2017 - With the introduction of our new Nation’s Vacation website, we’ve developed a convenient, one-stop-booking tool that helps park enthusiasts and first-time travelers alike discover the many activities and experiences available at each park, simplifies their decision making and planning process, and allows for easy online reservations.