Philadelphia, PA, October 19, 2009 – ARAMARK Higher Education, a world leader in providing professional services to more than 600 colleges and universities in North America, has expanded its Jam℠ Rewards customer loyalty program for college students. The program engages students through prizes, online games and social networking, and rewards them for dining on campus.
Students at participating ARAMARK-managed campus dining locations can receive a card with a unique code for every qualifying purchase made during specific promotion periods. They can enter the code online at www.jamrewards.com or via text message, for a chance to win prizes, play games online or earn sweepstakes entries. Sample prizes include gift certificates to popular national retail stores, video game systems, song downloads, a mountain bike and a laptop computer.
“Based on the positive feedback from students, we are excited to expand our Jam Rewards program as an integrated component of our overall e-commerce strategy,” said Karen Parker, Associate Vice President of Marketing, ARAMARK Higher Education. “Beyond rewarding students, this loyalty program allows us to capture information about their meal and lifestyle preferences that can help us create special offers and adapt meal plans for them the following year.”
ARAMARK is using social networks and tell-a-friend features, as well as street teams, a mascot and on-campus events to generate excitement and enrollment for Jam Rewards.
Ongoing campaigns via email, text messages, point-of-sale signage, and collateral keep members engaged and educated about the program. A Jam Rewards participant can earn additional sweepstakes entries for playing online games, referring a friend, taking a short survey, opting to receive emails and texts, or buying a meal plan. They can also enter by mail without purchase. Throughout the school year, there are bonus promotions for more entries, including spotting the Jam mascot on campus.
For more information about the Jam Rewards customer loyalty program and sweepstakes, contact information for the sponsor and administrator, or a copy of the Official Rules, please visit www.jamrewards.com.
About ARAMARK Higher Education
ARAMARK Higher Education is dedicated to excellence in dining, facility, conference center, and stadium and arena services. ARAMARK enhances the living and learning experience and environment for more than 600 colleges and universities throughout North America. For more information and a list of our services, visit www.aramarkhighered.com.
ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. In FORTUNE magazine's 2009 list of "World's Most Admired Companies," ARAMARK was ranked number one in its industry, consistently ranking since 1998 as one of the top three most admired companies in its industry as evaluated by peers and analysts. ARAMARK seeks to responsibly address issues that matter to its clients, customers, employees and communities by focusing on employee advocacy, environmental stewardship, health and wellness, and community involvement. Headquartered in Philadelphia, ARAMARK has approximately 260,000 employees serving clients in 22 countries. Learn more at www.twitter.com/aramarknews.