ARAMARK Entices Baseball Fans with New Tastes and Enhanced Game Day Experiences for 2010 Season

Philadelphia, PA, March 31, 2010 – With the first pitch of the 2010 Major League Baseball season just around the corner, ARAMARK has been working to ensure fans’ game day experiences are more memorable than ever before.  Whether you are a new fan or longtime season ticket holder, ARAMARK is committed to creating a world class ballpark experience.

While team performance is important, baseball fans also value food, a good time, and state-of-the-art facilities.  So, just as it does every year, ARAMARK, which partners with 14 Major League teams, spent the off-season fine-tuning its food and beverage offerings, retail merchandise programs and facility services to create opportunities to further exceed fans expectations. 

“It takes a combination of dedication, strong partnerships, creative thinking, and disciplined execution to ensure fans receive maximum value from their trip to the ballpark,” said Marc Bruno, president of ARAMARK Sports, Entertainment and Conventions.  “We’re doing more than ever before to add to the game day experience and create memories that will last a lifetime.”

New for 2010
Increasing demand for vegetarian and gluten-free fare has led to greater variety and expanded availability throughout ballparks, while combo meals and value packages continue to grow in popularity.  Various ballparks will also unveil their very own fully-loaded, signature hot dog.

Additionally, many ARAMARK locations will feature new items developed as a result of the company’s Menu Innovation Program, including “old fashioned” milkshakes, an “everyday classic” double cheeseburger, “grilled bistro” chicken sandwiches and “homemade” kettle corn.

These offerings complement the distinct, local flavors and traditional favorites that continue to anchor ARAMARK’s celebrated menus.   

ARAMARK has been at the forefront of re-defining the ultimate ballpark dining experience.  Its diverse and innovative menus have been awarded best ballpark fare by The Food Network and recognized by People for the Ethical Treatment of Animals, among other accolades. 

For a closer look at the food and beverage programs, including new menu items, that will be available at each of ARAMARK’s ballparks this season, visit www.ballparkfoods.com.

Listening to the Fans
With such a diverse fan base attending games these days, ARAMARK recognizes the importance of creating menus and developing hospitality programs that offer something for everyone.  Through formal fan surveys, tracking culinary trends and one-on-one conversations with fans, ARAMARK is able to ensure fans are getting what they want.  In fact, almost all of the services and items offered today at ARAMARK’s ballparks reflect direct fan feedback. 

This year, ARAMARK gives fans another way to make sure their voices are heard.  A new feature on its web site, www.ballparkfoods.com, enables fans to submit comments and suggestions about their experiences.

“Feedback is integral to creating a fan-friendly dining environment,” said Bruno.  “The more we can do to include fans and their input in the menu planning process, the better the connection they will have with both the team and ballpark.” 

ARAMARK partners with 14 Major League Baseball stadiums -- Atlanta's Turner Field, Anaheim's Angel Stadium, Baltimore’s Oriole Park at Camden Yards, Boston's Fenway Park, Denver’s Coors Field, Houston’s Minute Maid Park, Kansas City’s Kauffman Stadium, New York's Citi Field, Oakland’s Oakland-Alameda County Stadium, Philadelphia’s Citizens Bank Park, Pittsburgh's PNC Park, San Diego’s PETCO Park, Seattle’s Safeco Field and Toronto’s Rogers Centre -- and 10 minor league stadiums and seven spring training sites.

About ARAMARK Sports, Entertainment and Conventions
ARAMARK Sports, Entertainment and Conventions, a division of ARAMARK, delivers a wide range of innovative solutions to more than 170 premier sports, convention and entertainment venues throughout North America. Working closely with its partners, ARAMARK creates authentic and memorable guest experiences by designing industry-leading hospitality, dining and catering, retail merchandise, and facility service programs.

About ARAMARK
ARAMARK is a leader in professional services, providing award-winning food servicesfacilities management, and uniform and career apparel to health care institutionsuniversities and school districtsstadiums and arenas, and businesses around the world. The company is recognized as one of the "World's Most Ethical Companies" by the Ethisphere Institute, as the industry leader in FORTUNE magazine's "World's Most Admired Companies," and as one of America's Largest Private Companies by both FORTUNE and Forbes magazines. ARAMARK seeks to responsibly address issues that matter to its clients, customers, employees and communities by focusing on employee advocacy, environmental stewardship, health and wellness, and community involvement. Headquartered in Philadelphia, ARAMARK has approximately 255,000 employees serving clients in 22 countries. Learn more at www.twitter.com/aramarknews.

Contacts:
David Freireich
215-238-4078
freireich-david@aramark.com

Dan Smith
215-409-7403
smith-dan@aramark.com

Did You Know?

We serve 40 professional sports teams in the MLB, NBA, NFL and NHL.